AstroBloc 2025

James Madison University Climbing Club’s seventh annual climbing competition

100 competitors from all over the east coast gather to compete for cash prizes and glory.

I wanted to create a feeling of importance for everyone participating and competing in this bouldering competition. I was able to achieve this feeling through “end of the world” themes and contrasting colors. I wanted serious climbers to ask themselves, “If this is my last competition on earth, how much will I give to win?”

Social Media Video

Merchandise

3x3” sticker design

Back design for T-shirts

Front design for T-shirts

18x24” Bedroom Poster

Marketing

Printed Flier 11x17”

In addition to the dramatic “end of the world” theme, I mixed in halloween inspired fonts, and a large asteroid to fit in well with previous year’s theme of asteroids.